Client:

An Atlanta business consultation and incubator with a focus on helping black-owned startups.

Ask:

Create a marque that visually define the “essential” in Quintessential while also conveying their attention to detail when helping new businesses get off the ground.

Creative:

“Q, period.” was the winning concept; a brand statement in two characters. This monogram symbol is further supported by an illustrated feather of the barn owl who are known to create “forever homes” which houses multiple owl families that travel through the area – a concept that showcases their dedication to helping new businesses establish their forever home.