Client:

Newport RI

Ask:

Refresh a logo with a 6hr budget and retain the bridge, the boats, and the setting sun.

Creative:

This exercise was focused around how much detail to retain, what composition was ideal for small-scale viewing, and how to utilize a bright yellow without compromising legibility.

Because this is a landmark and the client is a destination, we wanted to pay homage to the aesthetics of US national parks by using a simple, but bold geometric typeface coupled with an illustration that’s reduction friendly but can also give viewers details to admire at when scaled up.