Client:

A sun-loving Martha’s Vineyard boutique.

Ask:

With the permission to create a slightly different brand in order to stand out from the Island Outfitter franchise, the owner wanted to use that creative freedom in order to focus on being a bigger part of the local community.

Creative:

Martha’s Vineyard needed to be front and center so we took one of the favourite landmarks and made it the core component of the logo itself along with a peaceful sunset that really hammers home the idyllic, sunset beach vibes they wanted.

We also worked together to create an alternate, illustrated version of the brand to mirror the rustic, “beach drinks + straw hats” aesthetic whenever necessary.