Client:

An eco-friendly, nutritious, pumpkin seed beverage.

Ask:

Make a brand that fits within the milk-alternative beverage industry while introducing elements that intrigues and educates the user about the pepita-based drink.

Creative:

Seeva is not only a pepita/pumpkin seed milk alternative but a cocktail of beneficial herbs and spices. The final brand became a blend of the pumpkin seed silhouette and the physical action of mixing – an exact representation of the drink itself. The primary color was also inspired by the base product’s unique green hue.

A particular challenge of this project was to create labels that are “pre-warped” in order to accomodate the shrink wrap shape distortion.