Client:

“Sharing wheat that’s complete”, a tagline that showcases their true farm-to-table process where they’ve partnered with a grain farm and mill their own flour for a bakery truly removed from the cycle of destructive farming practices.

Ask:

Update their current branding and work with an interior designer to revamp their flagship location to be more warm and welcoming while illustrating their unique eco-conscious approach to great bagels and bakes.

Creative:

For this specific project, I was in charge of storefront, menus, and supporting vinyl elements that are posted on the facade. The team kept the timeless serif aesthetic of the original typeface but supported it with mono-line illustrations to balance history with contemporary assets for a fun brand that can withstand the test of time.