Client:
A South Carolina BBQ bar/lounge concept.
Ask:
A contemporary take on a smokehouse/bar that contains nods towards the South Carolina signature flavors.
Creative:
A logotype built from grill lines and an illustration of mustard plant + seed pod responsible for the signature mustard sauce of South Carolina combined to form a modern brand that has rustic roots and visual recognition of its heritage.
Brand suite, supporting illustrations, and color palette.
