Client:

Bringing frozen drinks to Arizona since ’71, Eegee’s has since expanded their strong line of refreshing beverages to include grinders, subs, salads, and more.

Ask:

Update their brand and help define a new visual language for their stores, menus, and their employee uniforms.

Creative:

Eegee’s was split between three different concepts so to help them make a decision, I mocked up each concept on their new flagship location renders along with uniforms, menus, and billboards.

Spoiler alert, they picked our favourite: most colorful one.