Client:

An American free-range F1 Wagyu farm that ships premium cuts and also hosts tastings on-site.

Ask:

Create a product experience that mirrors the client’s emphasis on quality, care, history, and sustainability.

Creative:

Taking the excellent branding design by Vigor, I expanded out the product experience via custom-engineered packaging, single color box print process, copper special finishes, custom brand-patterned butcher paper, bespoke/order-specific menu, and wax seals.

The unboxing is further enhanced by the fog from the dry ice when opening the package.

Note: after a few rounds of revisions, while loved by everyone involved, the client decided to shelve this concept for a more cost-effective approach.