{"id":2732,"date":"2023-06-04T19:55:28","date_gmt":"2023-06-05T00:55:28","guid":{"rendered":"https:\/\/hausfish.unbound.services\/?p=2732"},"modified":"2024-08-14T11:53:20","modified_gmt":"2024-08-14T16:53:20","slug":"client-name","status":"publish","type":"post","link":"https:\/\/hausfish.com\/?p=2732","title":{"rendered":"Vietvana"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2732\" class=\"elementor elementor-2732\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1733bde4 e-con-full e-flex e-con e-parent\" data-id=\"1733bde4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cc71bc6 e-flex e-con-boxed e-con e-child\" data-id=\"cc71bc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159bba92 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"159bba92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h3 class=\"wp-block-heading\">Client:<\/h3>\n<p><\/p>\n<p>Vietnamese husband and wife team starting a new chain of authentic, home cooking-inspired pho restaurants featuring their unique, made-to-order fresh noodles.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">Ask:<\/h3>\n<p><\/p>\n<p>Create a brand that honors the couple&#8217;s history, roots, and recipes while appealing to the modern, working millennial audience in the Atlanta area.<\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">Creative:<\/h3>\n<p><\/p>\n<p>A large part of Saigon&#8217;s history has roots in Chinese culture. With that as the foundation, we focused on the still prevalent use of engraved signature stamps as the core aesthetic. Signature stamps often feature hand-carved surnames often passed down from generation to generation which became the perfect inspiration for a family-oriented brand such as Vietvana.<\/p>\n<p>We used the textures from carving micro-imperfections and also common line weights sampled from various stamp photos to develop a whole brand language that pays tribute to the couple&#8217;s heritage, recipe ingredients, and bold moves to break the mold in an otherwise crowded category of restaurants.<\/p>\n<p><\/p>\n<p>Final deliverables included a brand guideline, brand assets, apparel, menu, and various in-store environment pieces such as window decals, wall art, and more.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fffc64 elementor-widget elementor-widget-image\" data-id=\"0fffc64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_5519.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ1NywidXJsIjoiaHR0cHM6XC9cL2hhdXNmaXNoLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDZcL1ZHUl81NTE5LmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_5519.jpg\" class=\"attachment-full size-full wp-image-4457\" alt=\"branding, vietvana\" srcset=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_5519.jpg 1920w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_5519-300x200.jpg 300w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_5519-1024x683.jpg 1024w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_5519-768x512.jpg 768w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_5519-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89408e elementor-widget elementor-widget-image\" data-id=\"b89408e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6313.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ0OSwidXJsIjoiaHR0cHM6XC9cL2hhdXNmaXNoLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDZcL1ZHUl82MzEzLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6313.jpg\" class=\"attachment-full size-full wp-image-4449\" alt=\"branding, vietvana\" srcset=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6313.jpg 2048w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6313-300x200.jpg 300w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6313-1024x683.jpg 1024w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6313-768x512.jpg 768w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6313-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-659fa83 elementor-widget elementor-widget-text-editor\" data-id=\"659fa83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Food menu, drink menu, chopsticks, matchboxes, and coasters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99043af elementor-widget elementor-widget-image\" data-id=\"99043af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VIET_ID.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ2MSwidXJsIjoiaHR0cHM6XC9cL2hhdXNmaXNoLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDZcL1ZJRVRfSUQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VIET_ID.jpg\" class=\"attachment-full size-full wp-image-4461\" alt=\"branding, vietvana\" srcset=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VIET_ID.jpg 1920w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VIET_ID-300x169.jpg 300w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VIET_ID-1024x576.jpg 1024w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VIET_ID-768x432.jpg 768w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VIET_ID-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd4136 elementor-widget elementor-widget-text-editor\" data-id=\"2bd4136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand ID, iconography, and color palette.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666dd43 elementor-widget elementor-widget-image\" data-id=\"666dd43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6315-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ1MCwidXJsIjoiaHR0cHM6XC9cL2hhdXNmaXNoLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDZcL1ZHUl82MzE1LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6315-1.jpg\" class=\"attachment-full size-full wp-image-4450\" alt=\"branding, vietvana\" srcset=\"https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6315-1.jpg 2048w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6315-1-300x200.jpg 300w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6315-1-1024x683.jpg 1024w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6315-1-768x512.jpg 768w, https:\/\/hausfish.com\/wp-content\/uploads\/2023\/06\/VGR_6315-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>branding &#038; environment design<\/p>\n","protected":false},"author":3,"featured_media":3487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vietvana - Hausfish 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